Budweiser takes EPL, Laliga closer to Nigerian fans

The game is on for Nigerian football fans as they are set to benefit from the new sponsorship deal sealed by Budweiser with the English Premier League and the Spanish LaLiga. Budweiser said in Lagos on Tuesday that the idea is “to bring fans closer to the international leagues.”

Managing Director, International Breweries, Annabelle Degroot said that fans across five continents and in more than 20 countries have also been tipped for exciting time with effect from the 2019/20 season.

Having been a long time partner of the FIFA World Cup and supporter of football leagues and several national teams worldwide, Budweiser has decided to expand its support for the world’s game and connect to more football fans every year.

Speaking in Lagos Degroot, explained that Budweiser has initiated “Be A King” campaign, which will inspire fans by connecting them with the kings of the Premier League, in one of the ways to get connected to the fans.

She said, “Budweiser has a track record of innovative football sponsorships, including partnering with the FIFA World Cup over many years.

“We are excited to kick off these long-term partnerships with the English Premier League and LaLiga, two world-class football leagues. We know how much our consumers love football and that is why it is important to us as a company to help them enjoy these great football moments in grand, unique and exciting ways only Budweiser can bring to life.

 “We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world including here in Nigeria.

“We are excited to kick off these long-term partnerships with the English Premier League and LaLiga, two world-class football leagues.

“We know how much our consumers love football and that is why it is important to us as a company to help them enjoy these great football moments in grand, unique and exciting ways only Budweiser can bring to life.”

The Marketing Director, International Breweries Tolulope Adedeji, said a nationwide plan will soon be unfolded for a direct impact as the leagues set to get underway for the new season.

“Football occupies a unique place in our culture. Nigerians are passionate about football as it unites us. It has the power to transcend societal barriers such as tribe, language and religion. Football is not just the most popular sport in Nigeria. It plays an important role in the lives of the people who are endeared to it.

“So, the “Be A King” campaign is global and it will be domesticated nationwide here in the country. Football is not just the most popular sport in Nigeria; it plays an important role in the lives of the people who are endeared to it.”

Premier League Interim Chief Executive, Richard Masters, confirmed the new sponsorship.

He said: “We are delighted to announce Budweiser as a new Premier League partner. Budweiser has a track record of innovative football sponsorships, including partnering with the FIFA World Cup™ over many years. We look forward to working together to bring our new partnership to life and capturing the imagination of our fans all over the world.”

President of the Spanish LaLiga Javier Tebas who also enjoys partnership with the Nigerian domestic expressed the brand’s commitment to growing the passion for football in Nigeria.

 “This historic partnership with Budweiser will only add to the growing excitement and anticipation for this year’s season and we’re thrilled to have them as partners. This agreement will, no doubt, strengthen the global visibility of Spanish clubs.”