Cadbury’s Bournvita vitalises Duathlon championship

Pius Ayinor

The National Stadium, Lagos will be quite busy on Sunday, February 10 with a variety of activities as the first Cadbury Bournvita National Duathlon Championship holds at the venue. The event has been vitalised Bournvita courtesy of a partnership the beverages giants entered with the Nigeria Triathlon Union (NTU).

At a media briefing held on Tuesday for the event the President of NTU, Prince Wale Oladunjoye said, “We need to commend once again Cadbury Nigeria Plc for accepting to sponsor this tournament which will help in exposing our young and elite athletes to top competitions as we continue our drive to develop Triathlon in Nigeria.”

The president told the gathering that apart from taking the sport to schools, the NTU has also embarked on sensitization trips to parts of the northern, western and eastern states to “attract more passionate men and women in ensuring the creation of more state associations and clubs.”

In his remark, the Director, Corporate and Government Affairs, West Africa, for Cadbury Nigeria Plc, Mr. Bala Yesufu, said the company was delighted to partner with NTU.

He said, “We, at Cadbury, are proud to be associated with this event, which is one of our brand touch points, where we try to connect with our consumers. We believe the tourney will help expose some of the latent talents that we have in the country.

“Permit me to mention a few things about Cadbury Nigeria. We re-launched Bournvita, our heritage cocoa beverage drink, with a new improved taste, last year, and we will continue to delight consumers with our various brand offerings and give them value for money. As you all know, Cadbury is a staunch supporter of sporting activities in the country, particularly lawn tennis and football. TomTom, the leading candy brand from Cadbury, is the Official Candy of the Super Eagles, Nigeria’s national football team.”

This national championship will feature both male and female athletes in junior and senior categories, across some states of the federation, including some schools and recreational clubs. The whole idea is to create more awareness about the competition and secure more buy-in of relevant stakeholders.