Nigeria’s largest brewing firm, Nigerian Breweries Plc has joined the growing list of corporate organisations who have thrown their weight behind the IAAF Silver Label road race in Nigeria, the Okpekpe International 10km Road Race.
The organisers say the company is coming in as a Friend of the Race.
“It is a massive boost for the image of the race to have a pioneer brewing company support an event in which history will be made on May 12. Remember the race next month is the first ever IAAF silver label road race in Nigeria and West Africa.
“In 2015 we became the first road race in Nigeria to be granted an IAAF label status. This means the Okpekpe race is regarded as one of the world’s leading road running events.”
Nigerian Breweries Plc will support the race with cash and some of their products.
The organisers added, “Nigerian Breweries have offered a cash support as well as some quantities of its non-alcoholic brand, Amstel Malta for the race. We are delighted to have the first and largest brewing company in Nigeria, a socially responsible corporate organization with a good track record of corporate social initiatives back the first IAAF label road race in Nigeria.’
“Nigerian Breweries is a major player in sports sponsorship and promotion in Nigeria and it is to our credit that a company that supports the Nigerian senior football team, the Super Eagles and the historic Nigerian winter Olympics team is also throwing its weight behind another historic event. This is a testimony to the growing popularity of the Okpekpe race.
“It is really heart-warming to have a company that has been very active in supporting the national developmental aspirations of Nigeria identify with a pioneer event as Friend of the race.”
The sixth edition of the Okpekpe international 10km road race will be live on television across the globe as all arrangements have been concluded with Supersport for a live telecast of the historic race in Okpekpe near Auchi in Edo State of Nigeria.
The race is organised by Pamodzi Sports Marketing, leaders in sports marketing and hospitality business in Nigeria.