The Managing Director of Cadbury Nigeria Plc. Amir Shamsi has said that the company will continuously back the Super Eagles as the Nigeria Football Federation strives to make the team one of the very best in the world.
Shamsi spoke in Lagos on Friday as TomTom and the Nigeria Football Federation (NFF) signed a three-year contract that confers TomTom as the Official Candy of the Super Eagles. TomTom, a product from the stables of Cadbury Nigeria Plc has supported the Eagles for a decade.
At a joint media parley to announce the partnership and official signing of the contract, the Cadbury boss said, “We are delighted to announce TomTom as the official candy of the Super Eagles. This year makes it the tenth year since we first announced this valued partnership in 2008. We are proud to say our partnership with the Nigeria Football Federation and by extension, the Super Eagles of Nigeria is not a coincidence. It remains a deliberate effort by Cadbury and TomTom to connect with Nigerians and their passion for the beautiful game”.
Shamsi reiterated, “We promise to continuously support the Super Eagles and seize this opportunity to enjoin Nigerians to give their full support to the team. TomTom believes in the Super Eagles and Nigerians too should believe in the Super Eagles – they are poised to make us proud.”
The Category Marketing Lead, West Africa, Mrs Uwadiae Chidinma said, “TomTom is a candy with a purpose. It delivers soothing relief and mental invigoration. It has remained relevant over the decades despite other competitive offerings in the market. TomTom is undisputedly one of the most ubiquitous brands in the country.”
The NFF President, Amaju Pinnick, lauded Cadbury Nigeria and revealed that the NFF would work in tandem with TomTom and leverage on the partnership to bring glory to the national teams at every tournament.
Pinnick said, “We are grateful to TomTom for being a backbone of all our national teams. TomTom is a premium brand from Cadbury Nigeria Plc.”
Clamouring for support, the Brand Manager, Candy West Africa, Aruleba Olumide noted, “Cadbury Nigeria Plc, are happy to support the Super Eagles. We urge all Nigerians to go all out and support the Eagles cheering them to victory. TomTom loves the Super Eagles.”