NFF, Aiteo sign N2.5bn sponsorship deal

Pius Ayinor

Nigeria Football Federation and one of Nigeria’s foremost energy solutions company, Aiteo Group, on Wednesday signed a 5-Year partnership agreement in Abuja, the capital city of Nigeria. The NFF’s Director of Communications Ademola Olajire said the deal conferred on the company the title of Official Optimum Partner of the NFF. The financial obligation to Aiteo Group is valued is said to be valued at N2.5 billion (about $9.2m), reports.

The NFF also said the partnership, which is the first in-country sports sponsorship for the energy company, will start on May 1, 2017 and has an initial option of one-year extension.

“Aiteo Group’s overarching social responsibility objectives are to encourage a positive impact, through our activities on the society-at-large and has successfully done so for several years. Football brings joy to the lives of Nigerians and each moment celebrated by families in their living rooms over a goal scored or friends catching up on highlights of a well-taken free-kick by their local heroes, leaves an indelible mark with memories for a life time,” Aiteo’s Senior Manager, Corporate Communications, Ndiana-Abasi Matthew, said.

At Wednesday’s signing ceremony, NFF President Amaju Pinnick said, “This is a heartwarming landmark in the history of football sponsorship in Nigeria. I am very happy that a critical area of our expenditure is being taken care of by this agreement.”